Public Affairs & Government Relations
With bipartisan reach and a strong grasp of the issues and dynamics important to North Dakota, we know the people and the politics behind the decisions important to our clients. We connect with these decision-makers, recruit champions, leverage grassroots support and build coalitions to ensure our clients realize their policy goals.
We also help our clients develop and strengthen industry relations. Our networks of business contacts enable us to open doors, make introductions and cultivate lasting business-to-business connections.
Odney's approach to public relations is built on using traditional and social media opportunities to deliver your message to your target audiences. We know the audiences that matter, how to reach them and what will move them. We cut through the clutter with the general public and the media thanks to our strong sense of how to position stories, and identify the correct media channels and what is truly “newsworthy.”
While the number and types of media channels available to us are constantly changing, the principles of effective media campaigns haven’t changed. We start with getting the message right. Then we develop creative that cuts through the clutter, and implement media campaigns that deliver that message at the right time in the right channels to the right audiences with sufficient repetition to teach the message. Odney has a well-deserved reputation for getting you more media for your money: more reach, more frequency, more prominent placement, more value-added bonuses. It all adds up to effective media campaigns that motivate people to act on your call to action.
Odney's marketing consultants build an accurate picture of where you are now, with a realistic assessment of challenges you face and opportunities ahead of you. We help you envision where you could be. Then we develop smart strategies to get you there.